Mastering The Health Care Class
ChiroAcademy
Dr. Michael Gandolfi
217 345-4065
drmike@chiroacademy.com
You are about to learn the most effective Health Care Class ever. This class was designed to educate, inspire and shift the consciousness of our patients from a disease care model to a wellness model.
Simply put, the patient health care class is the single most powerful tool for inspiring, motivating and committing your staff, patients and yourself to the chiropractic story.
The Basic Premise:
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Who do you invite?
What do you say?
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Do I need media (slides, overheads, PowerPoint…)?
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The Format For the Health Care Class
The Lecture:
There are six components to the lecture. This part of the evening should last about 30-40 minutes.
Thank everyone for coming.
Explain your mission.
Discuss the objectives for the evening.
Identify with the group and seek a problem that they can relate with.
What is the true cause to this problem?
Challenge their belief systems.
Give them the chiropractic solution.
Use at least 5 chiropractic miracle stories throughout your class.
Use metaphors and analogies to make each point understandable.
Close with your best testimonial.
Invite them to refer at least ten friends and family members to be
checked for nerve interference.
The Office Tour: (5-10 minutes for this part of the evening)
This your opportunity to familiarize your patients and guests to all aspects of your office. Introduce them to the learning library and how they can best utilize it. Show them the exam room and explain how you examine and adjust children. A guided tour will help the guests feel more comfortable about becoming a patient.
The Workshop:
There are four components to the workshop and this part of the evening should last about 10-15 minutes.
Team up the participants in teams of 2.
We first have them check each other for postural distortions that may indicate underlying subluxations.
Check for: foot flare, uneven hips, shoulders, head tilt, anterior weight bearing of the head and uneven shoe wear. One person plays the doctor and one the patient
I walk around the room and point out individuals who demonstrate the various distortions.
My goal is to teach my patients how to check others for possible subluxations so they can go home and check their families. My goal for the guests is for them to be told by their friend (someone they trust) that they demonstrate postural distortions and may have a problem.
I ask the group "What do you see?" and "What might this problem indicate?"
Chiropractic In Motion:
During this part of the evening we will be examining the prospects and adjusting the regular patients. This section takes 10-15 minutes depending on the size of the class. There are six parts to this section of the class.
I teach them a prone leg check and what it means.
I discuss my thought process during my chiropractic evaluation.
I adjust all my patients as the class views on. I want my patients to know that on every visit I continue until their chiropractic checks are balanced. Nobody leaves until they are balanced. I want them to know that I use the least amount of force, with the greatest specificity and focus to have the greatest impact on their health. The class can witness chiropractic in motion. The see the patients leg checks and postural checks showing significant imbalances prior to an adjustment and right before their eyes these people balance after an adjustment. The prospects can witness that chiropractic is indeed safe and we won’t be "breaking any bones". They can also see we do make positive changes, it is effective and our patients can share their stories.
While I do the adjusting our New Patient Advocate takes each guest and performs a complete Thermal Scan and sEMG on them. After their scan they return back to the adjusting room. With their permission we show their scans and ask the class "What does this scan possibly indicate?" The class tells them how bad it is and that they need care just like they did. Remember, they heard the lecture and know how devastating subluxations can be, they also learned subluxations are usually painless so they may have subluxations even though they may feel good, they saw pre and post scans in the lecture and they know what a bad one looks like, and they just had their friend tell them that have postural distortions that may indicate subluxations.
I turn to my Front Desk Assistant at this time and have her schedule the guest for a full chiropractic evaluation.
Open Forum On Wellness:
I end the evening with a short question and answer period. I want to make sure I handle any possible questions or fears my patients may have about their chiropractic experience. I also want clear up any concerns my guests may have about starting care.
Implementation steps:
Suggested Outline For Health Care Class:
-Welcome and thank them.
-Explain your mission and purpose.
-Begin the workshop with your noble purpose, this pumps me up.
-Develop a chiropractic wellness lifestyle.
-Begin the Path-to-Wellness and away from disease.
-Shift their consciousness from a disease care model to a wellness care
model.
-We will ask for referrals at the end so be thinking of who you know
that may benefit during the evening.
-Talk about the decline in the quality of life in our society.
-Discuss the difference between seeking care for symptoms and crisis
care versus seeking care to improve their quality of life, performance,
and the human spirit.
-Health continuum and wellness care.
-Most people enter a doctor’s office for treatment of disease or symptoms, however, most people enter my office to improve their level of wellness.
-Ask the audience, What do you think good health is?
-Give example cases of asymptomatic diseases (cancer, heart disease,
diabetes, and high blood pressure) ask them if "do you think they had good health or bad health?"
-Health comes from within. Nature provides all living things everything they need to be perfect for a lifetime, all the information we need to survive and thrive is inborn. In nature = innate. Give examples, sperm and egg.
-We are a self healing, self regulating organism, we have the ability to heal ourselves as long as there is no interference to this natural process or this expression of our innate. Explain
-Interference to innate causes all diseases. Explain
-In a bottle
-Cover the dangers and side effects of over-the-counter drugs
-Cover the dangers and side effects of prescription drugs
-Prescription related deaths
-Medical malpractice is the 3rd leading cause of death
-HEALTH DOESN’T COME FROM DISEASE CARE!
-Germs, bugs, bacteria, viruses…not
-bad luck..no?
-Tell the Masha & Dasha story
-It’s interference to the natural expression of our life-force, innate and the inability of our body to properly respond and adapt to the environment, explain.
body to keep it healthy?
-The mind body connection
-The brain, spinal cord and nervous system
-Discuss the 3 types of nerves (sensory, muscle and organ) and the consequences of disturbances with these nerves.
-It is these disturbances that cause all disease.
-Explain what a VSC is and how it disturbs or interferes with the expression of ones self
-Explain the impact VSC has on human potential and performance at
every human level (mental performance, immune performance,
physical performance, spiritual, emotional, health performance)
-Explain how subluxations exist without pain.
-You don’t, they are not symptomatic.
-You Wellness Chiropractor is the only one who can tell you by a subluxation examination which includes: postural exam, neurological exam, sEMG and Thermal scan, ROM and evaluating your system for tone and tension. Explain what these exams indicate.
-Show pre and post exams with a testimonial.
-We work with your innate so you can begin your path to true wellness.
-We detect and correct subluxations to restore function and performance to your body.
-We awaken your inner doctor so you can heal yourself from within…
-Who might Wellness Chiropractic help? Everyone!
-Please write down the top ten of your friends who need chiropractic the most!
-Handout Invitations to Wellness Certificates for each of their friends with a one week expiration.